• Why Is the Zillow Estimate So Off in Janesville WI, Even With Plenty of Comps?,Jeff Zuelke

    Why Is the Zillow Estimate So Off in Janesville WI, Even With Plenty of Comps?

    A weird thing has been happening around Janesville lately. Two houses can sit a few streets apart, look almost identical online, and somehow Zillow thinks one is worth dramatically more than the other. Then one sells immediately while the other struggles to get attention. That’s usually the moment h

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  • Should I Lower My Price or Offer Concessions If My House Isn’t Selling?,Jeff Zuelke

    Should I Lower My Price or Offer Concessions If My House Isn’t Selling?

    Caption     If your home has been sitting on the market in Janesville, Milton, Beloit, or the general area, you’re probably starting to feel it. Showings might have slowed down. Maybe you had a few early ones and then nothing. Or people walk through, say they like it, and then you never hear from th

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  • Are Home Prices Dropping in Rock County, WI in 2026?,Jeff Zuelke

    Are Home Prices Dropping in Rock County, WI in 2026?

    This is one of the most common questions we’re hearing right now: “Are home prices dropping?” Here’s what’s actually happening in Rock County. We’re not seeing a dramatic crash or sudden drop. What we are seeing is a shift. The market is normalizing after a very aggressive few years, and that’s chan

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